Monthly Archives: August 2010

Top Three Ways to Enhance YOUR Branding Campaign Each Year


Ronald Reagan’s 1984 Presidential run for re-election is generally considered the most effective political brand campaign ever because of its simple, optimistic message, “It’s morning again in America”. This phrase was used both as a literal statement and to refer to the improved economic situation in the United States. …Read more

The Importance of a Logo and Tagline – part 2


Correct Answers to our Tagline Quiz in the last post. 1. C, ; 2. A; 3 B; 4. B; 5. A; 6. C; 7. B; 8. A; 9. A; 10. B

Five hundred consumers were asked to see if they could correctly match a slogan with the right brand.

Here are the results:


…Read more

The Appeal Of An Invitation

ShareLike a handshake at a business meeting, the invitation is the first impression of any event. Can an invitation set a tone of success for an event?One of our clients thinks so…
Dear Francisco, My heavens, where do I begin to thank you for the miracle that occurred at the Star …Read more