To design for your audience you need to understand whom your audience is and how they read what you are designing. As you may know, reading something on paper is very different from reading something on a computer screen.
Web Usability Expert, Jakob Nielsen, wrote the article, …Read more
This is truly the age of instant gratification through the virtual world. While most business is being conducted online, why should follow up be any different? Do you send thank you cards to clients or prospects now? If not, why? Is it because of inconvenience and time consumption? There …Read more
In honor of the 2011 NCAA Men’s Final Four in Houston, we are taking a look at how business’s leveraged their marketing campaigns to promote brand awareness with the Final Four.
In order to capture a large audience’s attention many Houston businesses have launched marketing campaigns branded with the 2011 …Read more