We all know relationships matter, but in today’s business world, this could not be more relevant and true. Groundbreaking companies are reaching out and collaborating with their customers for the truth about their brand to stay in front of their competition.
With our new participatory culture, we buy from brands that we care about. So why don’t we start building brands that people care about? How do you do this? Well first off you have to stop yourself from trying to be the sole expert in buying your product or service, because you’re not. You are the expert at your business. Don’t you trust your customers to help you build the best brand?
If you haven’t re-branded in a while, you may be asking yourself “how do I rebrand my business successfully in this new marketing world?”
Here is the key… do your research. Sometimes it’s hard to remove personal bias from the creative process and rely on outside perspective from your customers, but it is extremely important to flourish in your market.
Jeffrey Grau, eMarketer principal analyst and author of the new report, “How Brands Co-Create Value with Customers,” says “companies tend to take an inside-out approach to co-creation, but those that take an outside-in approach, by listening to and observing customers, are in a position to discover ways to create mutual value.”
At Tribe we’ve been involved in many projects where decisions where based on the owner’s or marketing director’s likes or dislikes versus customer feedback. We wish more companies conducted more (in-depth) customer-focused research before they tried to brand a product or service.
When we engage in a project we make sure to understand the objective of the project, the target audience, their competitors and creative considerations before we begin the design process.
With each client we construct a creative profile to assess their goals and how they want those goals to be measured. The most accurate way to measure your goals is involve your customers. If you are hesitant to take this step, let us help. Honest feedback is always the best.
Contact us today to find out how we can help your “Brand Building by Design”.