Luck Has Nothing to do With Building Your Brand Image

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Have you ever wondered why the color green is really associated with St. Patrick’s Day? According to a recent Huffington Post article, the tradition of wearing green is due to Ireland’s nickname ‘The Emerald Isle’. Many of us were taught as kids that wearing green makes you invisible to leprechauns that will pinch you if they see you.

When building a brand for your business the colors you pick can say a lot about your business. In many countries, colors represent various holidays, feelings or even language. In honor of St. Patrick’s Day we wanted to share with you some facts about the color green and what it can reflect relating to business.

In American culture green means ‘go’. When all systems are green it means everything is in order. Green is closely related to the Old English verb ‘gorwan’, meaning ‘to grow’. Green also symbolizes hope, money and nature. Recent political groups have taken the color as a symbol of environmental protection. Several color experts even say green represents peace and ecology. The say green is soothing; it helps alleviate anxiety, depression and nervousness.

Companies or brands that indentify primarily with the color green are, H&R BlockStarbucksJohn DeereThe Masters Golf Tournament and Heineken.

No matter what colors you select to identify your company or organization, keep in mind that luck has nothing to do with building a successful visual brand. Every brand named above took a strong marketing strategy to become as strong as they are today. Do you have a marketing strategy that will continue to build positive brand awareness when you and your employees aren’t around?

The importance of a well-defined brand has a lot to do with the success of your company or organization. Is your brand consistent throughout all media? What is your brand communicating to prospective customers? At Tribe, we make sure our clients are doing everything they can to maximize their brand building efforts.

Whether you are celebrating St. Patty’s Day with family at home or friends at your neighborhood pub, have a fun and safe holiday!


Sensational Color


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