Ronald Reagan’s 1984 Presidential run for re-election is generally considered the most effective political brand campaign ever because of its simple, optimistic message, “It’s morning again in America”. This phrase was used both as a literal statement and to refer to the improved economic situation in the United States. …Read more
Monthly Archives: August 2010
With most businesses down in the dumps about today’s economy, how is your businesses hanging on or even attempting to grow? The first thing businesses do when expecting a down turn is cut back on spending. Surprisingly, companies usually start by cutting their marketing budgets. Most businesses cut down …Read more
Correct Answers to our Tagline Quiz in the last post. 1. C, ; 2. A; 3 B; 4. B; 5. A; 6. C; 7. B; 8. A; 9. A; 10. B
Five hundred consumers were asked to see if they could correctly match a slogan with the right brand.
Here are the results:
In a recent post we talked about branding. When starting a business or looking to rebrand your current business, you can become easily overwhelmed. Here are two key elements to start with when building your brand.
1. YOUR LOGO
You have invested a great amount of time and energy to your …Read more
ShareLike a handshake at a business meeting, the invitation is the first impression of any event. Can an invitation set a tone of success for an event?One of our clients thinks so…
Dear Francisco, My heavens, where do I begin to thank you for the miracle that occurred at the Star …Read more