Category Archives: Logo Redesign

Logo Redesigns with Google, Bing and Yahoo!

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Recently Google, Bing and Yahoo! released logo redesigns, but they did it for different reasons. When do you know when it is time to do a logo redesign for your business or organization? Can you relate to any of the needs and wants of these big tech companies?

Staying with …Read more

Gap’s New Logo

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As you may have heard, the clothing company, Gap, recently launched a new logo.  Gap is one of the most popular American clothing brands with net sales of $3.8 billion in 2009. Through their advertising, Gap has established a relaxed, lighthearted and sophisticated brand visual language that has stayed …Read more

The Importance of a Logo and Tagline – part 2

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Correct Answers to our Tagline Quiz in the last post. 1. C, ; 2. A; 3 B; 4. B; 5. A; 6. C; 7. B; 8. A; 9. A; 10. B

Five hundred consumers were asked to see if they could correctly match a slogan with the right brand.

Here are the results:

COMPANY

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‘Re-branding’ of the BP Logo

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As you may have heard, there was a contest launched by Greenpeace UK in June encouraging its followers to ‘re-brand’ the BP logo. This contest has struck an interest with designers and Greenpeace followers everywhere. While most of the contest submissions are just a way to express feelings towards …Read more

Re-branding of Fitts, Roberts & CO., P.C.

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As we have mentioned before, it is important to not put your marketing or branding projects on hold, especially in this economy. Fitts, Roberts & Co., P.C. is a perfect example of a company who has taken advantage of the fact that their competition has cut back on marketing …Read more