Category Archives: Print Collateral

How to create engaging marketing literature that showcases technical expertise

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Off the shelf expendables and commoditized products continue to become less desirable in the oil and gas industry. The manufacturing and operating model of leading suppliers has shifted away from the ‘cheaper, faster, quicker’ mentality to produce premium goods for operators and service companies. Events such as the Exxon …Read more

Creating Marketing Material without Sacrificing Visual Appeal

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You don’t have to sacrifice function over form when it comes to the professional, visual appeal of your marketing material. Not all industries have glamorous products and services (like mobile phones and entertainment). This doesn’t mean that you have to settle for marketing materials that look like your competitors …Read more

Our creative invitation design produces great results (and gains marketing recognition).

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Our client, Trees of Hope, conducts fund raising activities for the exclusive benefit of Star of Hope Mission. Its yearly holiday-themed gala provides a delightful evening of great entertainment and a marvelous array of silent auction items, trees and wreaths. But how could this year’s invitation convince potential donors …Read more

How can graphic design give your products personality?

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We recently designed the cover artwork for several of Tri-Sen System’s product brochures as well as their application guide. Traditionally, their products have been shown in a fairly straight-forward way – clean shots of the product on a white background. After all, buyers need to …Read more

School is out but Lee College’s graphic design is kicking into high gear.

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Our client, Lee College, asked us to design a recruitment magazine, called “NEXT”, for high school students and graduating seniors. The design needed to resonate and be appropriate to an audience of young adults.

The articles in the magazine gave a personal insight into the Lee College experience. They highlighted …Read more

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