Category Archives: Logo Redesign

Logo Redesigns with Google, Bing and Yahoo!


Recently Google, Bing and Yahoo! released logo redesigns, but they did it for different reasons. When do you know when it is time to do a logo redesign for your business or organization? Can you relate to any of the needs and wants of these big tech companies?

Staying with …Read more

Gap’s New Logo


As you may have heard, the clothing company, Gap, recently launched a new logo.  Gap is one of the most popular American clothing brands with net sales of $3.8 billion in 2009. Through their advertising, Gap has established a relaxed, lighthearted and sophisticated brand visual language that has stayed …Read more

The Importance of a Logo and Tagline – part 2


Correct Answers to our Tagline Quiz in the last post. 1. C, ; 2. A; 3 B; 4. B; 5. A; 6. C; 7. B; 8. A; 9. A; 10. B

Five hundred consumers were asked to see if they could correctly match a slogan with the right brand.

Here are the results:


…Read more

‘Re-branding’ of the BP Logo


As you may have heard, there was a contest launched by Greenpeace UK in June encouraging its followers to ‘re-brand’ the BP logo. This contest has struck an interest with designers and Greenpeace followers everywhere. While most of the contest submissions are just a way to express feelings towards …Read more

Re-branding of Fitts, Roberts & CO., P.C.


As we have mentioned before, it is important to not put your marketing or branding projects on hold, especially in this economy. Fitts, Roberts & Co., P.C. is a perfect example of a company who has taken advantage of the fact that their competition has cut back on marketing …Read more