Whether you are aware of this or not, color has an impact on the choices you make. Our reaction to color is instantaneous. How you want your customers and potential customers to feel about your company may not be what is portrayed by the colors you are using in your logo or brand.
At Tribe, we do our best to keep up with the current color trends that come out every season. We always consider the target audience, industry, appropriateness and color meanings. We also keep in mind cultural considerations – western color symbolism and eastern color symbolism differ. Another aspect we keep in mind is overcoming client-bias – “Don’t use purple for my logo because I don’t like that color.”
Designers in all fields look at what is happening in other areas of the design world. For example, the Pantone always looks to fashion to dictate the trendy colors of the upcoming season. For more than 45 years, Pantone, owned subsidiary of X-Rite, Inc., has been inspiring design professionals with products, services and leading technology for the colorful exploration and expression of creativity. X-Rite serves a range of industries including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical.
On Sept. 7, 2010 – Pantone LLC unveiled the PANTONE Fashion Color Report Spring 2011. The report features the top 10 colors for fashion for spring 2011 and coincides with New York Fashion Week, which began last Thursday, Sept. 9th. http://www.pantone.com/pages/Pantone/Pantone.aspx?pg=20753&ca=4
If you are looking to redesign your logo or rebrand your company look, consider what you are trying to communicate with your brand image, the feelings you want to portray and how they affect us physically.
This doesn’t mean that we always design logos with “trendy” colors. We have to look at the client, their needs and the company culture. Sometimes trendy colors simply aren’t appropriate. The color has to feel right and conceptually match what we are trying to communicate.
Here are some examples of logos we have designed with the use of modern, bold colors. What do they say to you?
For further information on Pantone and X-Rite please visit www.xriter.com