Friday, November 18, 2011
Does Your Visual Brand Portray the Value You Bring?
Is your industry built on relationships and trust? Do your clients need to know that they can trust your expertise, price and ability to get the job done? (Your vendors, contractors, customers and employees must.) But how can these relationships and the trust you've earned be represented in your visual brand?
If you're looking for an outside resource to accomplish this, the key is to find someone who can understand your industry, customers and your product (or service). Careful branding allows you to put your best foot forward and communicate the reliability and credibility you’ve built for your business.
Have you considered using a design firm that focuses solely on your industry (and more than likely serves your competitors)? When considering this option, be sure to carefully research and review their portfolio. When you look at their website and the marketing materials they’ve helped produce, do they all look alike? No matter what industry you are in, you need to visually stand out from your competition.
We work with all types of businesses and organizations. Instead of focusing on one industry, we hone in on each individual client’s needs/marketplace, study their customers/clients and develop a brand image that will set them apart. Take a look at what we did for Travis Body & Trailer:
We were brought onboard to create an image that represented the strength and quality of their products. After carefully studying their customers and corporate culture, we chose a Western-theme to represent their value and strong customer relationships. Masculine tones, sharp angles and rugged fonts helped define the brand visuals. We first applied this look to their corporate brochure. As we continued to work on their marketing materials, we made sure that the graphics were consistent throughout all projects. We successfully transferred the look to their corporate website, direct mail campaigns, product brochures and online banner ads.
“We’ve been working with Tribe Design since 2005. They are my 'go-to' design team for all of my marketing materials. My time is very limited and not having to spend time to educate (and re-educate) a designer on my company, products and audience is a plus. They’re graphics ain’t just decoration. They deliver quality projects that keep with brand consistency (even on short notice). I would recommend this group to anyone looking to differentiate themselves from their competition.” – Bud Hughes, Travis Body & TrailerIf you are in an industry where you think image doesn’t matter, think again. Why should you and your competition look the same to your prospects or customers? If you want your brand to look like the value you give your customers, we can help. Contact us today to see how we can help your Branding Building by Design.